Latest update on NIKE HUMAN RACE:)

Nike+ Human Race 10K offers

10,000 runners a unique race experience flagging off from F1 track

October 8, 2009 (Singapore) – 10,000 runners of the Nike+ Human Race 10K can look forward to enjoying a unique running experience on 24 October, as the Singapore leg of the world’s biggest running event will held at the F1 Pit Building at the Singapore Flyer.

After the exciting Formula One race which recently took Singapore by storm, Nike has decided to offer runners the rare opportunity to do their own race on the F1 track, by staging the starting and ending of this year’s hugely popular Nike+ Human Race 10K at the F1 track which recently saw the likes of the world’s top drivers such as Lewis Hamilton, Fernando Alonso and Jenson Button conduct a sizzling showdown.

Mr Glenn Heng, Marketing Manager, Nike Southeast Asia and Singapore said, “We hope to give runners an unparalleled running experience during this year’s Nike+ Human Race by combining their love for music and a very unique 10km race route, starting and ending at the F1 track.”

“City runs are increasingly popular among runners, and we would like to thank the Singapore Tourism Board for working with us to bring the race to the heart of the city, where runners can take in iconic local sights such as the Singapore Flyer,” he added.

Nike+ Human Race 10K runners will now get to take to the tracks, as the Race this year will bring runners on a scenic route that will start off at the F1 Pit Building, moving along Republic Avenue onto the Nicoll Highway, passing the Kampong Glam mosque in the background and towards the iconic National Stadium before making a loop at the newly renovated Kallang Leisure Park.

The return route will see participants of this annual race going around the famous Singapore Indoor Stadium before heading to the Police Coast Guard and passing the Kallang Water Sports Centre. The home stretch will be along Kallang Road towards Crawford Street and back into the F1 Pit Building. (please view Annex for map and details)

The event will see runners celebrating the end of their race with a highly energetic music concert featuring top regional bands such as Thaitanium (Thailand), Agrikulture (Indonesia), Chicosci and Taken By Cars (Philippines), Estranged (Malaysia) as well as local talents Composition B and Fire Fight.

The Nike+ Human Race 10K will flag off on 24 Oct 2009 at 7am. Race entry pack collection will be held from 16 – 18 October, from 10am – 7pm at the Singapore Flyer.

Launched as a global initiative to offer runners all over the world the opportunity to enjoy a unique 10km running experience on the same day, Singapore is once again the only country in Southeast Asia selected to host the race. The event has met with a record success in Singapore as race registration was closed in a record 6 days.

Runners who wish to do their part for charity can take part in the virtual Guys VS Girls Challenge on Nike+ this year. Guys, led by Mediacorp artiste Tay Ping Hui, will run for the WWF while girls, led by Hype Records’ artiste Rui En, will run for The Straits Times School Pocket Money Fund. Each gender will try to clock the most number of kilometers in the weeks leading to the Nike+ Human Race 10K in order to earn a donation from Nike to their charity.

For more information on the Nike+ Human Race 10K, please log on to www.nikeplus.com.sg .

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NIKE, Inc.
NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit nikebiz.com.

For more information, please do not hesitate to contact:

Cheryl Ng

Consultant

Strategic Planning & Crisis Management

Integrated Marketing Solutions Group

+65 9690 6489

+65 6479 2433

Lenny Lim

Senior Account Manager

Integrated Marketing Solutions Group

HP: +65 9736 1538

Tel: +65 6479 2433

ANNEX

The Nike+ Human Race 10K, 2009

Start your race at the Formula One Pit Straight beside the Pit Building at Republic Boulevard. Begin your journey along the scenic coast of the Kallang Waters and onto Republic Avenue. Making a right turn onto Nicoll Highway, you will run across the historic Merdeka Bridge over the Kallang Basin. Towards the end of the highway, exit right and continue along Stadium Drive, passing the new Kallang Leisure Park and the iconic Singapore Indoor Stadium. At this point, you would be at the halfway point of your race.

With the Kallang Basin on the left, enjoy the view of the coast along Stadium Road and Stadium Link, then head towards Geylang Road which joins up to Kallang Road. At the junction of Kallang Road and Crawford Street, turn left along Crawford Street and run under the Nicoll Highway towards the bend at Republic Avenue. With 1km to go, run straight through towards the Pit Straight right into the high-octane Nike+ Human Race concert.