3,000 members of the public get the chance to attend concert by top local and regional acts at Nike+ Human Race
Rock acts such as Estranged and Agrikulture will join local bands The Fire Fight and Composition B on stage for a musical treat at the world’s largest running event!


October 20, 2009 (Singapore) – Some 3,000 people will get the opportunity to watch their favorite local and regional bands live on stage this Saturday at the F1 Track during the Nike+ Human Race 10K. With all registration slots snapped up in a record six days for the race of more than 10,000 runners, the Nike+ Human Race concert will now open its doors to members of the public on Saturday, 24th October.

Mr Glenn Heng, Marketing Manager, Nike South East Asia and Singapore said, “The Nike+ Human Race has set itself apart from other races in Singapore by understanding how our runners love music and embrace the race concert as part of their celebration after the event. To heighten the celebratory moment, we are opening the race concert to the public to join in the fun and bring this event to a new level!”
The public is welcome to join in the unique heart-pumping concert flag-off at 7am along the start lines of the F1 Pit Straight. The first 3,000 members of the public will be given access to the concert this Saturday on a first-come, first-served basis.
A highly energetic concert is expected to round up celebrations of the world’s largest running event, held on the same day in more than 30 cities worldwide, with powerhouses Thaitanium (Thailand), Agrikulture (Indonesia), Estranged (Malaysia) Chicosci and Taken By Cars (Philippines) as well as local talents Composition B and The Fire Fight taking to the stage. (please see Annex for more details)
For Eugene Chan, the chance to see his idols Thaitanium in the flesh is something he has been looking forward to since he missed the registration for the event. Enthused the 25-year old, “ I think it’s great that music-lovers such as myself are given a chance to catch our idols on stage and be part of an exciting event even though we did not sign up for the race! What matters to me is the experience we get out of the concert!”
Malaysian rock band Estranged will kick start the festivities for the day as they are set to play at the first flag-off, followed by a star-studded lineup which includes Philippine’s Taken By Cars. Indonesia’s Agrikulture is expected to welcome the first runner at the finishing point with their electro-dance mixes that will set the adrenaline pumping for the rest of the acts that follow.



Singapore is once again the only South East Asian city selected to host the event, amongst 30 major cities worldwide.
The race this year will start and end at the F1 Pit building while bringing runners on a scenic route past Kampong Glam mosque, the National Stadium, Kallang Leisure Park, the Police Coast Guard and Kallang Water Sports Centre.
For more information on the Nike+ Human Race 10K, please log on to www.nikeplus.com.sg.

NIKE, Inc.
NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit nikebiz.com.
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For more information, please contact IMSG, PR Consultants for Nike Singapore:

Cheryl Ng
Consultant
Strategic Planning & Crisis Management
Integrated Marketing Solutions Group
HP: +65 9690 6489
Tel: +65 6479 2433

Deborah Dayani N
Senior Account Manager
Integrated Marketing Solutions Group
HP: +65 9758 4071
Tel: +65 6479 2433












Annex

NIKE+ HUMAN RACE 10K CONCERT

Taking a step further from last year's inception of the Nike+ Human Race, this year's concert celebrates the musical talents of our region. Being the only city in South East Asia to host the Nike+ Human Race 2009, these musical talents will take centre stage in Singapore in a distinctly designed event to amplify the runners' experience.


THE MUSIC
(Please contact IMSG for any email or phone interview requests for the following bands)
Agrikulture (Indonesia)
Indonesian dance rockers Agrikulture is a must-see for all fans of music. More than meeting the demands of contemporary music culture, their tracks are as well suited for the speakers in clubs as well as through live amplifiers in a concert arena. Their dynamic live set is merely a testament to the rigorous details set in their tracks.

Estranged (Malaysia)
Quoted to be one of Malaysia's finest rock acts, Estranged is no stranger to playing to huge crowds, having festivals like MTV Worldstage, Kuala Lumpur's Sunburst and Taiwan's biggest festival Ho Hai Yan Rock among many others, as landmarks of their musical métier. Always breaking boundaries in song writing, this quartet packs in a fresh punch in their compositions with their brand of heavy rock music.

Taken By Cars (Philippines)
Many acts claim to have a myriad of influences in composing songs, but Taken By Cars go further than just writing indie rhythms, they are creating a language that speaks to all of us. One of the most decorated bands in this year's line-up, our Filipino neighbours Taken By Cars have won Junk Magazine's 2008 Junksounds Regional Music Awards, "Album of the Year" as well as numerous accolades including wins and nominations in the 2008 NU107 Rock Awards, 2009 MYX Music Awards and 2009 AVIMA (Asia Voice Independent Music Awards).

Chicosci (Philippines)
Chicosci has come a long way since their collective initiation. Their take on music laces modern rock technicalities with pop sensibilities. Already having 4 albums under its belt, the band has won the 'Best Directed Video' for the 2001 MTV Pilipinas Awards as well as the 2002 NU 107 Rock Awards' "Song of the Year" after staying in the NU 107 Midnight Countdown for more than 52 weeks, a feat that was then unchallenged by both local and foreign acts. The Nike + Human Race Concert is one of the many venues Chicosci are playing to promote their new material.

Thaitanium (Thailand)
One might wonder how a concoction is rendered when you put the influences of Thai and New York street sounds into a mix. Thaitanium must have gotten the formula right, earning them a slot in opening for 50 Cent's 'Get Rich or Die Tryin' tour with Fort Minor. This concoction they've concocted has also won them recognition for 'Best Group of the Year' by Fat Radio and SEED FM as well as 'Best Hip Hop Album of the Year' by Season Magazine.





Composition B (Singapore)
One of the representatives from Singapore in this year's Nike + Human Race Concert is Composition_B. Having only formed in 2008, this band isn't short in talent as they are in years of being together. Tapping influences from the roots of the alternative rock genre, this new trio articulates their music in a vehicle that's pensive in thought and furious in execution. The trio is currently working on the debut EP which is aimed to be released in 2010.

The Fire Fight (Singapore)
Probably one of the most under-rated bands here and quoted to be the 'next big thing' in Singapore, their latest contribution to Singapore's audio libraries, 'Henri' was well received by the press and their fans, selling out their launch show at the Esplanade Recital Studio, which is already an accomplishment on its own. The Fire Fight is meticulous in their execution and this is thoroughly evident in both their releases and their live performances. Don't expect anything less from this quartet at this year's Nike+ Human Race Concert.